Mayor's Entrepreneur

The Mayor's Entrepreneur

Are you a student or a recent graduate from a London University?

Do you have a business idea that can improve the city that we live in?

We are excited to announce that the Mayor's Entrepreneur has expanded to include not one, not two, but three prizes of £20,000 each!

We are looking for smart business ideas focused on one of the three awards in the Environment, Tech and Creative Industries sectors.

Not ready to enter yet? No problem, you have until midnight on 17 February 2019. Why not register your interest to receive updates about the competition via email.

Why enter?

Whether you enter as an individual or part of a group, benefits include the chance to:

  • improve your skills and future employability
  • get free mentoring and workshops from business experts
  • pitch your ideas Dragons' Den style at City Hall
  • win one of three £20,000 prize funds to bring your idea to life

Sound interesting? Have a look at the below timeline to see how the competition works and what events we have coming up.

Are you looking for some inspiration or for an idea of a problem that needs solving? To give you somewhere to start, we've identified some challenges facing London in each of the three awards.

Before submitting your idea using the online form, why not download the application form to fine-tune your idea? This helps ensure you describe it within the word count.

25 October 2018 - 23 January 2019: Workshops

We are running two more identical free pre-application workshops to support you along the way, covering everything from networking skills, to developing and pitching ideas and advice from past winners and finalists.

Don’t miss this opportunity to meet the team at City Hall and ask any questions you have.

Sign up for one of the dates below:

17 February 2019: Applications close

Get your applications in by midnight on 17 February 2019.

26 and 28 February 2019: Applicant training

We will be running four identical sessions of additional training open to any student who has applied to the competition.

There will be a morning (starting at 10am) and afternoon (starting at 2.30pm) session on 26 and 28 February 2019.

15 March 2019: Semi-final round

This year the expert judges will pick their top 30 entries from each award to go through to the semi-finals.

All semi-finalists will receive additional training ahead of having 2 minutes to pitch their idea to the expert judges.

Ideas will be judged on:

  • originality: what makes your idea new for London? How is it better and smarter than what's already out there?
  • capacity for commercialisation: how will your idea make money?
  • clarity: make sure you describe your idea really clearly
  • relevance to the aims of the award/challenge: make sure you link your idea to the award
  • positive impact on the environment and society: what are the wider benefits of your idea?
22 March 2019: Finalist training

The expert judges will pick their favourite 5 ideas from each award to progress to the finals.

The 15 finalists will receive one-to-one coaching to perfect their pitch before they go in front of the panel of celebrity judges.

Finals and awards event

The 15 finalists will pitch their ideas to the panel of celebrity judges and the winners from each of the three awards will be announced.


Applications close
Sunday 17 February 2019 , all day