The Mayor's Entrepreneur

Are you a student or recent graduate from a university in London?

Do you have a business idea that can make London a better place to live and work?

Good news! The Mayor’s Entrepreneur has expanded once again, and we will now be offering four prizes of £20,000 each!

We are looking for smart business ideas to make London cleaner and greener focused on one of the four awards; Environment, Smart Cities, Creative Industries and Health.

Not ready to enter yet? No problem, you have until midnight on 22 March 2020. Why not register your interest to receive updates about the competition via email.

Who can enter?

Should I enter as an individual or as part of a team?

  • You can enter as either or both.

Who can apply?

  • You must be, or have been in 2019, a student from a university or college within Greater London or have graduated in December 2018. You'll need to submit proof you were a student , like a scan of your student ID/graduation certificate showing the date
  • You must be over 18 on 30 March 2020

Do all team members have to be eligible to enter the competition?

No, you can choose whoever you want for your team, as long as the lead member is eligible. However, only the lead member and eligible team members can receive the prize money.

Eligible members will sign a basic contract with City Hall before receiving the prize money.

How does it work?

Step 1: Come up with a great idea

Students, either as individuals or part of a group, have between now and the deadline to come up their ideas.

Step 2: Submit your great idea

Enter the competition via the competition entry page.

Step 3: Judges do their bit

An expert panel of judges from each award will shortlist the 30 best ideas from each award to go through to the semi-final. 

Step 4: The semi-final

The 120 semi-finalists will attend a boot camp style training session on the 29th or 30th of April, to get some additional training and tips on pitching. They will then have two minutes to pitch their ideas to the expert judges who will select the top five ideas to go through to the final.

Step 5: The final

In May 2020 the 20 finalists will get to pitch their ideas in front of a panel of celebrity judges and a live audience at City Hall. This is when the four Mayor's Entrepreneurs for 2020 will be chosen.


We have three pre-application workshops available for current students or recent graduates from a London university or college.

At the workshops you will:-

  1. Learn ways and utilise tools to help you come up with business ideas

  2. Hear from past winners and finalists about their entrepreneurial experience

  3. Find out how to apply to the competition and what the judges are looking for

  4. Get feedback on your business idea from competition staff

  5. Meet like-minded students from across London and maybe find your ideal business partner

All three workshops are the same so you only need to come to one. Book your place below

Monday 17 February 2020

Monday 16 March 2020

How is it judged?

Ideas are judged on:

  • Originality - what makes your idea new for London? How is it better and smarter than what's already out there?
  • Capacity for commercialisation - how will your idea make money and who will use it?
  • Clarity - make sure you describe your idea really clearly
  • Relevance to the aims of the award - make sure you link your idea to your chosen Award
  • Carbon savings - how will your idea reduce carbon emissions? 
  • Positive impact on the environment and society - what are the wider benefits of your idea?

The delivery team can give feedback on applications before you submit them and help you spot the carbon savings. Email [email protected] 

Find out how many application your university has

Applications close
Sunday 22 March 2020, 12:01am

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