Accessing Africas FMCG Opportunities
Africa has a rapidly growing emerging market of middle-class consumers calling for premium retail products – and they have the money to buy them. According to a report published by Fraym, the African data solutions company, consumers across the continent are on track to hit a predicted USD 2.1 trillion in spending by 2025. Even during periods of economic hardship, these retail products account for 40% of mid-income household spending, demonstrating a willingness to buy, begging the question: how can companies tap into the market? With global investors eyeing the FMCG market in Africa, it is become increasingly pertinent to understand how and where to capitalise this opportunity. Join Invest Africa for a discussion on facing the challenges and market openings within the FMCG sector in Africa.