Cultural Tourism Vision

Cultural Tourism Vision for London 2015-2017

Date published: 
25 March 2015

The Mayor vision recognises the importance, value and growing potential of cultural tourism in London and helps to bring its culture and tourism worlds closer together to promote the best city in the world.

Four out of five visitors say 'culture' is their main reason for coming to London and this new report shows cultural tourists spend £7.3 billion a year, generating £3.2 billion for our economy and supporting 80,000 jobs in the capital.

London's top 20 attractions account for 90 per cent of visits by tourists, but the success of events and attractions like Secret Cinema, which draws almost 50 per cent of it audience from outside the capital, and the weekend crowds heading to places like Brick Lane and Borough Market, indicates that tourists also have an appetite for more local and niche activities that will provide more "authentic" cultural experiences.

Cultural Tourism stats

  • 4 / 5
    say 'culture' is a key driver for their visit.
  • 3.2
    generated from cultural tourism to London
  • 90
    Per Cent
    of visits to Top 20 attractions only.
  • 17.4
    International visitors to London
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