Junk food ban - KPIs

MQT on 2019-03-21
Session date: 
March 21, 2019
Question By: 
Andrew Boff
GLA Conservatives
Asked Of: 
The Mayor


What key performance indicators, if any, are in place to measure the success/failure of the TfL junk food advertising ban?


Answer for Junk food ban - KPIs
Junk food ban - KPIs

Junk food ban - KPIs

Answered By: 
The Mayor

TfL has committed to undertaking a thorough review of TfL’s Healthier Food and Drink Advertising policy after one year of implementation. This will be informed by any changes to the Nutrient Profiling Model following PHE’s current review, and by an independent academic evaluation led by Professor Steven Cummins and funded by the National Institute of Health Research.

This independent evaluation will be run by a team of academic researchers from the London School of Hygiene & Tropical Medicine, University of Cambridge, University of Bristol and Teesside University. It will include evaluating exposure to HFSS advertising, perceptions of HFSS foods and food purchasing in London. It will also look at the process and implementation of restrictions to HFSS advertising. This approach has been approved by the Ethics Board at the London School of Hygiene & Tropical Medicine.

We know that no single intervention will solve London’s child obesity crisis. That’s why I am taking action on a number of fronts - including introducing proposals to restrict the opening of new hot food takeaways within 400 metres of a school, introducing the Healthy Early Years and Healthy Schools programmes, publishing London Food, Sports and Health Inequalities strategies, supporting initiatives like The Daily Mile and the Veg Power campaign, and getting water fountains installed across the city.

In order to monitor and report on the implementation of the London Food Strategy in particular, we have published a series of metrics, of which TfL’s Healthier Food and Drink policy is one component. [www.london.gov.uk/sites/default/files/implementation_plan_2018-2023.pdf]