Ban on junk food advertising on the transport network (3)

Meeting: 
MQT on 2019-03-21
Session date: 
March 21, 2019
Reference: 
2019/6095
Question By: 
Caroline Russell
Organisation: 
City Hall Greens
Asked Of: 
The Mayor

Question

What measures are you taking to ensure that the junk food policy will not be influenced by lobbyists representing companies selling food that is high in fat, salt and sugar (HFSS)?

Answers

Answer for Ban on junk food advertising on the transport network (3)
Ban on junk food advertising on the transport network (3)

Ban on junk food advertising on the transport network (3)

Answered By: 
The Mayor

TfL’s Healthier Food and Drink Advertising Policy is designed to reduce children’s exposure to advertisements for food and drink that contribute to child obesity in London. It is one of a range of measures in my London Food Strategy to help address London’s high rates of child obesity.

The advertising restrictions cover all food and non-alcoholic drink adverts on the TfL estate, which are assessed against the PHE recommended Nutrient Profiling Model (NPM).

Ofcom has used this model in the UK since 2007 to restrict advertising high fat, sugar and/or salt products on television during children’s programmes and around programmes with a disproportionately high child audience.

The use of a robust, independently tested and scientifically led model will remain at the core of this policy. Where exception requests are put forward, the decision on whether to grant an exception is made by TfL, who consult an advisory panel which includes representatives selected by the national food alliance, Sustain and the GLA’s food and health teams. It is not open to influence from representatives of the food and drink or advertising industries.