Cricket World Cup Advertising

MQT on 2019-09-12
Session date: 
September 12, 2019
Question By: 
Susan Hall
GLA Conservatives
Asked Of: 
The Mayor


Could you provide details of the cost of advertising the ‘London is Open’ campaign during the recent Cricket World Cup – including on-field, broadcast and written formats?


Cricket World Cup Advertising

Cricket World Cup Advertising

Answered By: 
The Mayor

London hosted 10 games during the 2019 Cricket World Cup, including England's historic final victory against New Zealand at Lord's.

At all of the London matches, a 'London is Open' message was shown on-field, on screens and advertising hoardings around the ground, and in the matchday programme. The GLA did not pay for this, or for any other form of advertising during the 2019 Cricket World Cup.

When working with major sports organisations, the GLA seeks opportunities to promote London as a major sports hub as part of our working partnership.