TFL media space/inventory gifted (1)

Meeting: 
MQT on 2019-06-20
Session date: 
June 20, 2019
Reference: 
2019/12270
Question By: 
Andrew Boff
Organisation: 
GLA Conservatives
Asked Of: 
The Mayor

Question

What is the total rateable value of the media space and inventory on the TFL estate featuring the name or photo of the incumbent Mayor at the time?

Please provide me with the total value for the each of the following years:

2010/11

2011/12

2012/13

2013/14

2014/15

2015/16

2016/17

2017/18

2018/19

Answers

Answer for TFL media space/inventory gifted (1)
TFL media space/inventory gifted (1)

TFL media space/inventory gifted (1)

Answered By: 
The Mayor

TfL have a number of customer information sites across the network that are not available to advertisers. They use those sites for our own transport related campaigns, such as the promotion of our Off-Peak fares, or to notify drivers of the Ultra-Low Emission Zone. Campaigns featuring the Mayor have run across TfL’s network for a number of years, under successive Mayoralties.

The GLA has a long-standing agreement with TfL which means that a small number of these TfL information poster sites are offered to the GLA to ensure Londoners are aware of key initiatives and events in the capital which may also mention Mayor.

TfL does not hold information about the value of the spaces that feature the name or photo of the incumbent Mayor.  Systems have been put in place to record this information for 2019/20 onwards.