Full length electronic advertising boards on London Underground escalators (2)

Meeting: 
MQT on 2019-06-20
Session date: 
June 20, 2019
Reference: 
2019/11984
Question By: 
Caroline Pidgeon
Organisation: 
Liberal Democrats
Asked Of: 
The Mayor

Question

Will TfL undertake a review of whether the increased heat and energy requirements of full-length electronic boards on London Underground are compatible with meeting passenger needs and TfL’s commitment to reducing energy?

Answers

Answer for Full length electronic advertising boards on London Underground escalators (2)
Full length electronic advertising boards on London Underground escalators (2)

Full length electronic advertising boards on London Underground escalators (2)

Answered By: 
The Mayor

TfL already has clear plans to reduce energy consumption, and my London Energy Strategy has set TfL a number of targets in this regard, including improving energy efficiency, reducing emissions, and increasing the level of renewable energy supplying TfL assets.

The TfL advertising estate provides vital revenue for reinvestment back into the transport network and increasing the digital nature of this advertising estate means that brands are able to host more dynamic, engaging campaigns for passengers.

The new digital assets installed on the TfL network are on average more energy efficient than the digital assets they replace. Although they will never completely replace poster sites, they have a number of important environmental benefits – such as removing the need for printing, creating less vehicle journeys, and creating no paper, card or vinyl waste.

I will re-emphasise to TfL the necessity of energy efficiency.