'London Needs you Alive'

MQT on 2017-12-14
Session date: 
December 14, 2017
Question By: 
Navin Shah
Labour Group
Asked Of: 
The Mayor


How is this social media project promoted to encourage participation of stakeholders such as local community groups/leaders as well as schools (pupils and parents) Londonwide including Outer London boroughs who have also recorded increase in knife crime? What steps are you taking to monitor how the campaign is functioning?


Answer for 'London Needs you Alive'

Answer for 'London Needs you Alive'

Answered By: 
The Mayor

Communities, families, faith groups, the media and music sectors; we all have a responsibility to encourage young people to fulfil their potential and not to carry and use weapons – the police alone cannot solve the problem of knife crime.

As part of a wider strategy to reduce knife crime; to support the campaign, MOPAC will launch an anti-knife crime prevention toolkit which will be targeted to all schools and education providers and community / faith groups, but will also be available to parents.

Our aim is for the campaign and the messages within the campaign to be owned and driven forward by influential local leaders, faith leaders, community members, young people and schools rather than City Hall and the toolkit is being made available to enable this.

The toolkit will be developed in consultation with focus groups made up of parents, community groups and teachers.

Details of the campaign were also sent to all London Heads Community Safety, approximately 300 youth organisations across London and Safer Neighbourhood Boards.