Knife crime in London (2)

MQT on 2017-12-14
Session date: 
December 14, 2017
Question By: 
Onkar Sahota
Labour Group
Asked Of: 
The Mayor


What do you see as the measurable goals for the Mayor's London Needs You Alive campaign?


Answer for Knife crime in London (2)

Answer for Knife crime in London (2)

Answered By: 
The Mayor

The London Needs You Alive Campaign is one of a number of commitments of the London Knife Crime Strategy that holistically intend to keep children and young people safe

Primary KPIs:

To raise awareness of the dangers and consequences of carrying a knife among young people in London

       Measured via campaign reach, social listening and MOPAC Youth Survey results

To reduce levels of concern around knife crime within adults and youth

       Measured via the MOPAC Public Attitude Survey and a MOPAC Youth Survey alongside the campaign results.

Cleary there is also an ambition to see a reduction in violent crime and the campaign will contribute to the overarching aims of my knife crime strategy which are to see reductions within total knife crime and knife related homicides. And also to reduce the likelihood of being a victim of a knife related offence in London.