Emirates Air Line

MQT on 2017-01-18
Session date: 
January 18, 2017
Question By: 
Caroline Pidgeon
Liberal Democrats
Asked Of: 
The Mayor


Why has there been a reduced usage of the Emirates Air Line despite a continued marketing campaign?


Answer for Emirates Air Line

Answer for Emirates Air Line

Answered By: 
The Mayor

Emirates Air Line has reported 1.225 million passenger journeys this financial year (up to 7 January 2017), which is down by just over four per cent compared to the same period last financial year.

Recent trends in ridership show year-on-year increases - over the past eight weeks ridership has been 27 per cent higher than in the same time period last year.

The marketing expenditure has been reduced this financial year and is over 40 per cent below the same period last year.