Pokémon Go & Public Health

Meeting: 
MQT on 2016-10-19
Session date: 
October 19, 2016
Reference: 
2016/3990
Question By: 
Onkar Sahota
Organisation: 
Labour Group
Asked Of: 
The Mayor
Category: 

Question

Given the huge impact that Pokemon Go has had on sedentary behaviour, particularly amongst young people, has the Mayor considered what role digital platforms and gaming could have in helping to deliver on his public health priorities?

Answer

Answer for Pokémon Go & Public Health

Answer for Pokémon Go & Public Health

Answered By: 
The Mayor

I am delighted to see apps, gaming and digital platforms playing a greater role in inspiring individuals to make positive behaviour changes to their lifestyles and to better manage their health. Pokemon Go is a great example of that: not only does it encourage players to be more active but to get to know their communities and neighbourhoods as well. Importantly this knowledge of their local environment has lasting effects on users' behaviour outside of the game, increasing their likelihood of active travel by default and the benefits associated with that.

Other apps such as City Mapper and Public Health England's Sugar Smart and Stoptober apps have proved to very popular with consumers and are shifting behaviours in some of our most ingrained health issues.

London is an open and thriving global city for the tech community - I strongly encourage this fun, innovative and life-saving work to continue here in the capital.