Promoting walking and cycling on social media

Meeting: 
MQT on 2016-10-19
Session date: 
October 19, 2016
Reference: 
2016/3653
Question By: 
Caroline Russell
Organisation: 
City Hall Greens
Asked Of: 
The Mayor
Category: 

Question

Transport for London (TfL) has stated in board papers that it would support new apps and has advertised roles managing social media targeted at cycling.  What new social media tools is TfL developing to encourage more Londoners to get around on foot and by bike and how can Londoners feed in to this process?

Answer

Answer for Promoting walking and cycling on social media

Answer for Promoting walking and cycling on social media

Answered By: 
The Mayor

TfL is using social media to engage with cyclists and encourage more Londoners to get around on foot and by bike. Londoners can engage with TfL via a variety of social media platforms, including Twitter, Instagram and Facebook.

For example, TfL uses social media to promote walking tools such as the Walking Steps map, to promote new infrastructure such as new Cycle Superhighways and free cycle skills training run by the boroughs.

TfL also responds to questions from cyclists and potential cyclists as well as working with other organisations such as London Cycling Campaign and British Cycling to cross-promote and 'amplify' each other's messages.

TfL developed the Santander Cycle Hire app which can provide a release code direct to a smartphone, letting customers skip past the terminal and hire a bike faster. It also allows people to manage their account, plan their journey and access live scheme information. Since its creation, the app has been downloaded 300,000 times, with more than 979,000 total hires made through the app.

With over 42 per cent of Londoners using apps powered by TfL data, TfL continues to support third-party developers via our open data policy by providing data feeds for Cycling, Walking and Santander Cycle Hire.