Higher level Apprenticeships

MQT on 2016-03-16
Session date: 
March 16, 2016
Question By: 
Fiona Twycross
Labour Group
Asked Of: 
The Mayor


Further to MQ 2016/0533, can you outline the initiatives in your Apprenticeship Campaign for each sector? Can you tell me what the targets for each initiative was and the impact that these initiatives have had on increasing the number of higher level apprenticeships for each sector?


Answer for Higher level Apprenticeships

Answer for Higher level Apprenticeships

Answered By: 
The Mayor

My Apprenticeship campaign has been conducted on a pan sector basis; however the 'University of Work' awareness raising campaign delivered in 2014/15 incorporated imagery selected specifically to resonate with sectors important to London's economy, including Construction,  STEM and Finance.  Post campaign research showed that the campaign successfully improved perceptions amongst London based businesses on the value and variety of apprenticeships.

Furthermore, the 'call to action' within the University of Work campaign and my letter writing campaign referred the interested party to the Skills Funding Agency's dedicated business support teams which promote higher apprenticeships wherever possible. 

I am pleased that the number of individuals starting a higher level apprenticeship each year has increased during my time in office.