Advertising Standards Agency

MQT on 2016-01-20
Session date: 
January 20, 2016
Question By: 
Andrew Boff
GLA Conservatives
Asked Of: 
The Mayor


Considering your Healthy Schools London programme’s aim to encourage better food choices, and following the recent news that the Advertising Standards Agency instructed Nestle to remove the “great start to the day” claim from its Nesquik range of drinks, do you think that more needs to be done to provide balance to manufacturers claims which may be encouraging poor nutritional habits in children to help reduce health inequalities?


Answer for Advertising Standards Agency

Answer for Advertising Standards Agency

Answered By: 
The Mayor

Yes I do think that more needs to be done to provide balance to manufacturers' claims to help reduce health inequalities.

My health team is aware that there is a clear and demonstrable link between marketing, promotions and labelling claims and people's food choices. The health team's colleagues in Public Health England have recently submitted evidence to Government on this and related issues. We expect that that evidence will be taken into account in preparing a national obesity strategy to be launched later this year.