Cancer Awareness

MQT on 2015-10-21
Session date: 
October 21, 2015
Question By: 
Andrew Boff
GLA Conservatives
Asked Of: 
The Mayor


Following your appointment of Zandra Rhodes as Ambassador for Breast Cancer, what measures have been put in place to raise awareness of the steps that can be taken to reduce breast cancer in London?


Answer for Cancer Awareness

Answer for Cancer Awareness

Answered By: 
The Mayor

I am delighted that, as the London Breast Cancer Ambassador, Dame Zandra Rhodes has worked to raise public awareness of breast cancer, especially the importance of attending breast screening.  Last year, with my former Deputy Mayor Victoria Borwick, she opened the new breast screening unit at the Sir Ludwig Guttmann Centre in Newham.

In July of this year Public Health England relaunched its 'Be Clear on Cancer' campaign specifically to raise awareness of the risk of breast cancer amongst women over 70 and increase their knowledge of lesser-known breast cancer symptoms.  The same campaign last year saw a 25% increase in the number of breast cancers diagnosed, in women aged 70 and over, following an urgent GP referral compared with the same period two years earlier.