Immobilise (1)

Meeting: 
MQT on 2015-09-16
Session date: 
September 16, 2015
Reference: 
2015/2514
Question By: 
Caroline Pidgeon
Organisation: 
Liberal Democrats
Asked Of: 
The Mayor
Category: 

Question

What work are you doing to promote and make Londoners aware of IMMOBILISE?  Will there be targeted awareness campaigns in boroughs that have seen an increase in mobile phone and bike theft, for example in Islington?

Answer

Answer for Immobilise (1)

Answer for Immobilise (1)

Answered By: 
The Mayor

There are numerous crime prevention initiatives that make Londoners aware of the Immobilise website. Examples include:-

Sainsbury's stores now distribute leaflets giving advice on Immobilise registration. A reference to Immobilise registration is on all till receipts that include the sale of an electronic product, potential to publicise to over 25million people per week.

The MetTrace project is a 3 year pan London crime prevention project which will see 1 in 7 London homes visited by Police to deliver crime prevention messages and a free Smartwater property marking kit, the largest rollout of this technology in the world.  One of the key messages being promoted and delivered during each visit is the use of immobilise.com. 

Islington commenced the roll out of MetTrace on 7 September 2015, and by 30 March 2016 some 4302 will be distributed in the borough's key burglary hotspots. Additional kits will be distributed in 2016/17 and 2017/18 with yearly analysis being completed to ensure value for money by again targeting the most prevalent areas.

The next MPS Community Action Day initiative includes proposed visits to 1300 Operation Neptune 'Safe-Seller' second-hand traders. This will include the provision of Immobilise literature.

Discussions between the MPS and several other retailers about point-of-sale Immobilise registration processes are ongoing.

The National Mobile Phone Crime Unit, headed up by the MPS, promote Immobilise through its website, detailing how users can register their property on the site. The website also gives crime prevention advice on mobile phone safety.