New Year's Eve Fireworks (2)

MQT on 2015-07-15
Session date: 
July 15, 2015
Question By: 
Fiona Twycross
Labour Group
Asked Of: 
The Mayor


What steps will you take to prevent the resale of tickets at inflated prices?


Answer for New Year's Eve Fireworks (2)

Answer for New Year's Eve Fireworks (2)

Answered By: 
The Mayor

The GLA and event production company have considered the likelihood of second selling and have taken all possible steps to minimise it including:

  • Limiting the number of tickets available for reselling by limiting the number of tickets bought to a maximum of four per person.
  • Advising all ticket holders that they will need to bring ID matching the ticket purchaser name on all tickets, and communicating strongly that tickets are non-transferable and refunds are available up to 3rd December.
  • Tickets will be marked with the ticket purchaser's name so the group will need to enter the event together
  • Online messaging advising people to only buy tickets via the official website.
  • Phasing ticket releases in order to preserve availability and thereby minimise second selling

Whilst there is specific legislation in place for the Olympics and for football matches, which bans the resale of tickets, no similar legislation exists for events like major music concerts or public events like the NYE fireworks.

Although we cannot guarantee that tickets will not be re-sold, as there are no legal powers to do so, our ticketing agency See Tickets is a recognised industry leader in ticketing with experience of this type of event and implementing measures to alleviate the secondary market. This will be supported on the ground at the event by stewards, local authorities' street trading teams and the MPS. We advise that tickets are only booked via the official website