TfL commercial media partner for advertising

Meeting: 
MQT on 2015-06-17
Session date: 
June 17, 2015
Reference: 
2015/1759
Question By: 
Tom Copley
Organisation: 
Labour Group
Asked Of: 
The Mayor
Category: 

Question

You said in a recent answer TfL currently use void space to display its own marketing campaigns but this will be reviewed as part of the contract renewal, can you give more details on this? What benefits do you think the new deal should offer to Londoners?

Answer

Answer for TfL commercial media partner for advertising

Answer for TfL commercial media partner for advertising

Answered By: 
The Mayor

The new deal will be subject to negotiation but the intention is for TfL to continue to use empty space for its own marketing campaigns.

The key benefit this new deal will offer Londoners is significant revenues that are critical to delivering the vital transport upgrades set out in the TfL Business Plan.

Broader benefits will be an enhanced advertising estate that, as well as its primary use for commercial advertising, can also be used for TfL marketing and customer information. This could include utilising digital displays when there is an incident on the network.