National Apprenticeships Week 2015 (2)

MQT on 2015-03-25
Session date: 
March 25, 2015
Question By: 
Fiona Twycross
Labour Group
Asked Of: 
The Mayor


Will you be evaluating the action taken to promote National Apprenticeships Week 2015 in London to see whether it has encouraged apprenticeship participation and awareness compared to previous years, and to see if more can be done to promote apprenticeships?


Answer for National Apprenticeships Week 2015 (2)

Answer for National Apprenticeships Week 2015 (2)

Answered By: 
The Mayor

While it is too early to assess the wider impact the promotion of National Apprenticeship Week 2015, by all accounts I understand it was one of the biggest and best of these Weeks there have been. Activities that took place to promote National Apprenticeship Week 2015 triggered significant media coverage (including social media) in London and The National Apprenticeship Service (NAS) also report over 50 events registered in London from their events log with many employers pledging apprenticeships as part the campaign to raise awareness by engaging businesses and young people. I understand the Skills Funding Agency (SFA) will evaluate National Apprenticeship Week 2015 including media coverage, events and pledges made by employers at a national level but they are not expecting the evaluation to separate out regional analysis and I am not intending to undertake a formal evaluation of the action undertaken.