Breathe better together campaign and schools (1)

Meeting: 
MQT on 2015-02-23
Session date: 
February 23, 2015
Reference: 
2015/0485
Question By: 
Jenny Jones
Organisation: 
City Hall Greens
Asked Of: 
The Mayor
Category: 

Question

Now you have launched your 'Breathe better together campaign' can you guarantee that every school in London will receive a pollution alert whenever there is a 'high' air pollution episode during term time?

Answer

Answer for Breathe better together campaign and schools (1)

Answer for Breathe better together campaign and schools (1)

Answered By: 
The Mayor

Through the Breathe Better Together campaign my team will be signing up schools, businesses and individuals to receive direct alerts when pollution is Moderate or High.

When a High pollution incident is forecast my team will use conventional media, social media and trigger a cascade plan (which includes emails to borough contacts, business improvement districts, etc.) to raise awareness beyond those who have signed up for alerts.