Transport for London advertising

Meeting: 
MQT on 2014-11-19
Session date: 
November 19, 2014
Reference: 
2014/4329
Question By: 
Tom Copley
Organisation: 
Labour Group
Asked Of: 
The Mayor
Category: 

Question

How much free advertising space on the London transport network has been made available to the Mayor in the financial year 2013/14, and, if known, how much does the Mayor anticipate will be made available in 2014/15 and 2015/16?

Answer

Answer for Transport for London advertising

Answer for Transport for London advertising

Answered By: 
The Mayor

TfL provides free advertising space to the Mayor of London in the following formats:

 

Tube – 456 panels per week. 

Metro TfL page – 1 ad per month of 20 x 3 size (a quarter of the page)

TfL website:  main banner – 2 slots per year (1 week each) and 1 MPU (Mid page unit) per month across the site.

 

For the Tube, Metro and TfL website channels the space allocated each year remains the same.

 

For posters on the Bus network the allocation varies marginally as follows:

FY 2013-14 (May: 1235, Aug: 1151, Dec: 1112, Feb: 1224) FY 2014-15 (May: 1151, Aug: 1235, Dec: 1235, Feb: 1224).

The forecasted average for FY 2015-16 is 1195 posters per month.

 

The spaces provided to the Mayor are not sold commercially.