Question: Orbit Visitor Numbers

Meeting: 
MQT on 2014-11-19
Session date: 
November 19, 2014
Reference: 
2014/4328
Question By: 
John Biggs
Organisation: 
Labour Group
Asked Of: 
The Mayor
Category: 

Question

Can you provide a month by month breakdown of visitor numbers for the Orbit, during the Olympic Games and for each month since reopening following the  Games. How do these figures compare to expectations? What plans exist to manage the expectations for and to market the structure.

Answer

Answer for Question: Orbit Visitor Numbers

Answer for Question: Orbit Visitor Numbers

Answered By: 
The Mayor

During the London 2012 Olympic and Paralympic Games 130,000 people visited the ArcelorMittal Orbit.

In the first six months of opening between 5 April 2014 and the end of September 2014 inclusive, monthly attendance has on average been just over 14,000 visitors, with peak attendance occurring in the opening month and summer months.

This is below expectations and the Legacy Corporation is currently reviewing options on how best to market the attraction and enhance the visitor offer.

An additional attraction was added to the sculpture recently in the form of abseiling and half the packages sold out within two weeks.