TfL Advertising (1)

Meeting: 
MQT on 2014-11-19
Session date: 
November 19, 2014
Reference: 
2014/4160
Question By: 
Caroline Pidgeon
Organisation: 
Liberal Democrats
Asked Of: 
The Mayor
Category: 

Question

How much did Transport for London (TfL) spend on advertising and public relations (excluding the cost of in-house staff) in 2013/14 and in 2014/15 to date?

Answer

Answer for TfL Advertising (1)

Answer for TfL Advertising (1)

Answered By: 
The Mayor

TfL’s customer information supports a wide range of transport services and related activities, including essential safety, security and ticketing messages.   

 

In 2013/14 the advertising spend of £10.8 million included: road safety and safer travel at night campaigns; the promotion of improvements including better transport and information for those with accessibility issues; campaigns helping visitors;  encouraging safer travel and courtesy; and giving customer information for major events such as Prudential Ride London and the London Marathon. This spend includes a small amount of promotional activity on campaigns such as safer travel at night and road safety.

 

Advertising and PR 2014/15 budget (year to date) - £10m

In 2014/15, the spend to date of £10 million has focused on similar activities to 2013/14, including managing the Tour de France and the Tour of Britain. TfL has also given significant publicity to major improvements such as contactless payment, the announcement of Night Tube and the Road Modernisation plan.

 

The overall Customer Information CAP spend (total marketing budget) has reduced by 37 per cent since it was introduced in 2007/8.  More recently the advertising and PR spend is £1.5 million lower in 2013/14 compared to 2012/13.