TfL bus stops converted into Walker's Crisps tweet activated vending machines

Meeting: 
MQT on 2014-10-22
Session date: 
October 22, 2014
Reference: 
2014/4084
Question By: 
Jenny Jones
Organisation: 
City Hall Greens
Asked Of: 
The Mayor
Category: 

Question

As part of Walkers Crisps marketing stunt 'Do us a Flavour', TfL allowed a number of its bus stops to be converted into temporary vending machines that dispensed free packets of crisps. Concerns have been expressed about this type of direct marketing of processed junk snacks, particularly as children congregate at bus stops and can be disproportionately influenced by such marketing. Given your health responsibilities, will you instruct TfL to reject any future advertising bids from a) companies associated with high sugar, fat and processed foods and drinks linked to childhood obesity and b) companies whose products are perceived to undermine or are at odds with public health messages?

Answer

Answer for TfL bus stops converted into Walker's Crisps tweet activated vending machines

Answer for TfL bus stops converted into Walker's Crisps tweet activated vending machines

Answered By: 
The Mayor

This was part of a national Walkers campaign.

 

TfL has a strict advertising policy which sets out the principles and decision making framework and criteria governing the approval of adverts that appear on its services. This campaign did not breach either the Advertising Policy or Advertising Standards Authority rules.

 

I am committed to working with partners in London to tackle levels of obesity, including through the London Healthy Schools programme which supports schools to provide a healthy environment for their pupils and staff and a range of initiatives to support Londoners to walk and cycle more through TfL.