Mayor's sponsorship deals with Coca Cola and McDonalds

Meeting: 
MQT on 2014-10-22
Session date: 
October 22, 2014
Reference: 
2014/4083
Question By: 
Jenny Jones
Organisation: 
City Hall Greens
Asked Of: 
The Mayor
Category: 

Question

In an open letter to the chief medical officer for England, the Royal College of Paediatric and Child Health, the Royal College of General Practitioners and a coalition of other health professionals said "an entire generation is being destroyed by a diet of junk food and sugary drinks". In light of this comment and your recent deals with Coca Cola and McDonald's to sponsor two of your programmes FreeSport and Capital Clean Up (which targets, amongst others, youth groups and takes their branding into the school environment) are you making a mockery of your health responsibilities by giving your Mayoral endorsement to companies whose products are associated with childhood obesity?

Answer

Answer for Mayor's sponsorship deals with Coca Cola and McDonalds

Answer for Mayor's sponsorship deals with Coca Cola and McDonalds

Answered By: 
The Mayor

No. I am determined to invest in sports participation, clean up the capital and make London a better place to live. 

 

I am committed to promoting public health and encouraging people to lead healthy and active lifestyles. In particular, I am focused on tackling the scourge of childhood obesity. 

The agreement with Coca-Cola means an additional half a million pounds is being invested in Freesport. This will help tens of thousands more Londoners to get active, try something new and lead healthier lifestyles. Overall, I am investing £22.5 million in sport across every London borough and we are creating hundreds of thousands of opportunities for Londoners to get involved. 

I support a range of measures aimed at promoting healthier eating and lifestyles, including Healthy Schools London, Takeaways Toolkit and the Healthy Workplace Charter. I also fully support the introduction of universal free school meals for children between the ages of 4-7.