Tour de France funding (1)

Meeting: 
MQT on 2014-10-22
Session date: 
October 22, 2014
Reference: 
2014/4045
Question By: 
Darren Johnson
Organisation: 
City Hall Greens
Asked Of: 
The Mayor
Category: 

Question

£6m of TfL's cycling budget was spent on the Tour de France. Please detail all efforts which were undertaken to find alternative sources of funding for this event. 

Answer

Answer for Tour de France funding (1)

Answer for Tour de France funding (1)

Answered By: 
The Mayor

Alternative sources of funding were limited for the Tour de France. The £10m allocated to the event by central Government was ring fenced for event delivery outside London. Sponsorship income wasn't an option as the sponsorship rights were the exclusive property of the event organiser.

Funding for the London element of the Tour de France came from the non infrastructure part of TfL's cycling budget. This budget included provision for promoting and delivering cycling events (such as the Tour of Britain).

It was always the intention that the economic benefit of staging the event in London would far outweigh the cost of putting on the event. Confirmed economic benefit figures will be released in December.

The 2007 Tour de France led to an eight per cent increase in the number of people cycling in London.