Bus advertising

Meeting: 
MQT on 2014-10-22
Session date: 
October 22, 2014
Reference: 
2014/3741
Question By: 
Andrew Dismore
Organisation: 
Labour Group
Asked Of: 
The Mayor
Category: 

Question

Many buses are now completely covered by brand advertising. When did TFL change its policy by abandoning  the iconic red London bus with only advertising in panels on the side and rear ; what proportion of buses are going to be allowed to be entirely mobile advertising hoardings; does  the income from this advertising reduces the subsidy paid to the private companies running the buses by travellers and London residents or does it go straight to bus company profits?

Answer

Answer for Bus advertising

Answer for Bus advertising

Answered By: 
The Mayor

There has been no dilution of the iconic red London bus.

The commercial agreement with Exterion (which sells advertising space on behalf of bus operators) includes an allowance for up to 150 buses to carry advertising 'wraps' at any one time. The maximum number of buses carrying this type of advertising is therefore 150 from a total of 8,700 vehicles that are in regular service, with the rest of the fleet remaining red.

This is less than two per cent of the active fleet and there are currently no plans to increase this number.

Bus operators identify income from advertising as part of their tender bids and are expected to off-set this income against their contract costs, thus reducing the overall cost to TfL of operating the network.