Apprenticeships Marketing Campaign

Meeting: 
MQT on 2014-09-17
Session date: 
September 17, 2014
Reference: 
2014/3112
Question By: 
Stephen Knight
Organisation: 
Liberal Democrats
Asked Of: 
The Mayor

Question

Following your answer to my MQ 2014/2647, after March 2015 will you, and by which means, publish an assessment of how the £318,600 of the Growing Places Fund was spent by the Skills Funding Agency to promote apprenticeships to 60,000 London based SMEs? Will it feature on the Investment and Performance Board's Project Performance Table for example?

Answer

Answer for Apprenticeships Marketing Campaign

Answer for Apprenticeships Marketing Campaign

Answered By: 
The Mayor

The Skills Funding Agency will complete a self-evaluation of the Direct - Marketing / Tele - Marketing activity grant funded by the Growing Places Fund in order to assess the impact of the activity and inform future investment design.

This evaluation will be made available; however it will not feature on the Investment and Performance Board's Project Performance Table as a discrete investment as it is a component part of the GLA's wider Apprenticeships activity.