TfL and Advertising

Meeting: 
MQT on 2014-06-11
Session date: 
June 11, 2014
Reference: 
2014/1933
Question By: 
John Biggs
Organisation: 
Labour Group
Asked Of: 
The Mayor
Category: 

Question

I recently raised with TfL the appropriateness of them accepting large billboard advertisements, offering Slot Prizes of up to £20,000, on the rear of the D6. This route runs through some of the most deprived areas of my constituency. In their response they stated that the decision to accept this advertising was made by their advertising partner, Exterion. Given the social problems that are associated with such forms of gambling is it not time for TfL to review their advertising policy which in Clause 3.1g specifically prohibits "lap dancing", "gentlemens' clubs, "escort agencies" and massage parlours". Will you commit to consulting on this with a view to making such amendments?

Answer

Answer for TfL and Advertising

Answer for TfL and Advertising

Answered By: 
The Mayor

We continue to ensure that any such advertisements adhere to TfL's Advertising Policy.  If additional guidance is required, then they are referred to the Committee of Advertising Practice, the independent industry advisory body.

We currently see no reason to unilaterally ban such adverts or consult on the acceptance of them, particularly given widespread access to other media where such adverts could continue to run.