Team London sponsorship

Meeting: 
MQT on 2014-03-19
Session date: 
March 19, 2014
Reference: 
2014/1527
Question By: 
Len Duvall OBE
Organisation: 
Labour Group
Asked Of: 
The Mayor

Question

I understand that you went to market in September 2013 to find sponsorship for Team London. Can you provide me with an update of the stage you are at with obtaining sponsorship? If it is secured, can you provide the details of the sponsor and the funding secured, if not, when do you expect the sponsorship to be secured?

Answer

Answer for Team London sponsorship

Answer for Team London sponsorship

Answered By: 
The Mayor

Team London is delighted that we have been successful in securing a commercial partnership with Plotr and Red Ant to the value of £100,000 to fully fund the online delivery of Team London's London Knowledge Quiz for London schools. 

We have also been successful in gaining commercial support for the Visitor Welcome programme to the value of £156,000 from a number of partners.

The Team London Young Ambassadors programme for schools was launched in the Autumn of last year and is already achieving its targets from a delivery perspective.  As a result, we are now in a strong position to be presenting the outcomes of this programme to interested potential corporate partners.  Given the significant funding commitment, we anticipate that these conversations and negotiations will take between 12 and 18 months to complete. Funding is already in place for 2014 and 2015.

More recently we have initiated conversations about our new 16-18 year old programme to be launched later this year. We are in final agreement stages with the first partner for this programme and have initiated other very positive conversations with sectors including professional services, retail and finance.   We hope to have up to 3 partners on board for this programme by the end of the year. 

In addition to this we have been successful in securing a media partnership with the Telegraph to the value of over £100,000 in VIK.