Marketing homes overseas (1)

MQT on 2014-02-26
Session date: 
February 26, 2014
Question By: 
Darren Johnson
City Hall Greens
Asked Of: 
The Mayor


You have said a number of times in recent months that you want to see new homes in London marketed first to people in this country and not marketed off-plan to people in other countries. Can you explain your reasoning?


Answer for Marketing homes overseas (1)

Answer for Marketing homes overseas (1)

Answered By: 
The Mayor

While overseas investment has helped unlock housing schemes that otherwise would not be built, at the same time I want to see builders market their new homes to Londoners at the same time as or before they market them overseas, in order to give Londoners a fair chance. I therefore strongly welcome the recent commitment by some house builders to do just that.