Cable Car Fare Discounts (2)

Meeting: 
MQT on 2014-02-26
Session date: 
February 26, 2014
Reference: 
2014/0505
Question By: 
Caroline Pidgeon
Organisation: 
Liberal Democrats
Asked Of: 
The Mayor

Question

What is the budgeted cost of the discounted cable car fares for residents of Greenwich and Newham?

Answer

Answer for Cable Car Fare Discounts (2)

Answer for Cable Car Fare Discounts (2)

Answered By: 
The Mayor

TfL expects that by making the Emirates Air Line more attractive to local residents, it will see additional journeys being made and additional revenue generated as residents begin to factor it into their travel plans more regularly.

As a consequence, there is no budget required as there are no additional costs involved. Furthermore, normal operating costs and staffing levels are expected to remain unaffected.

The offer is being communicated to residents through the existing Emirates Air Line marketing budget, with support from the boroughs via their websites, social media channels and residents' publications. TfL will monitor the scheme and its impact carefully and will share their findings once sufficient data is available.