Body Image (1)

MQT on 2013-06-19
Session date: 
June 19, 2013
Question By: 
Onkar Sahota
Labour Group
Asked Of: 
The Mayor


Can the Mayor outline how he delivered on his commitments to reduce health inequalities in London, through his stated first step to engage young people as role models to challenge perceptions of the 'ideal' body image and healthy weight as part of his commitment to Engage colleges and universities in programmes to promote young people's health and well-being since 2010, as outlined in his statutory Health Inequalities strategy First Steps to Delivery 2012


Answer for Body Image (1)

Answer for Body Image (1)

Answered By: 
The Mayor

Officers are drafting a response which will be sent shortly.

Written response received on 1 July 2013.

This commitment is being delivered via Mayor's Healthy Schools London Award and in order to achieve a bronze award schools must demonstrate how they are promoting pupil personal development and more specifically how they are building confidence and self-esteem, which includes positive body image.

More information on Healthy Schools London is available at

Over the past three years, I have funded British Fashion Council to support the delivery of a Model Programme which has banned all models under the age of 16 participating in London Fashion Week and, improved backstage conditions for models at London Fashion Week and London Collections: Men, through the introduction of private respite areas for models and regular access to healthy food and drink. Through the Model Programme, British Fashion Council has worked in partnership with Beating Eating Disorders (B:EAT) to run an awareness raising seminar aimed at model agencies.