Olympic Stadium Naming Rights

Meeting: 
MQT on 2013-05-22
Session date: 
May 22, 2013
Reference: 
2013/1765
Question By: 
Andrew Boff
Organisation: 
GLA Conservatives
Asked Of: 
The Mayor

Question

How much money do you expect to generate from the naming rights from the Olympic Stadium?

Answer

Answer for Olympic Stadium Naming Rights

Answer for Olympic Stadium Naming Rights

Answered By: 
The Mayor

The London Legacy Development Corporation aims to secure naming and other sponsorship rights for the Stadium over the next year through a competitive process. We will be doing this in collaboration with West Ham United (who retain shirt sponsorship) to ensure the full value of the combined shirt and Stadium naming rights are maximised.