The Fourth Plinth 3

Meeting: 
MQT on 2013-05-22
Session date: 
May 22, 2013
Reference: 
2013/1515
Question By: 
Len Duvall OBE
Organisation: 
Labour Group
Asked Of: 
The Mayor
Category: 

Question

What economic value has the Fourth Plinth Commission brought to London and its creative industries?

Answer

Answer for The Fourth Plinth 3

Answer for The Fourth Plinth 3

Answered By: 
The Mayor

London is a world class cultural capital attracting 16 million visitors a year, 70 per cent of whom cite culture as a reason for their stay. Over 15 million people visit Trafalgar Square every year, and the Fourth Plinth programme is pivotal to the Square's success, so I am confident of its positive contribution to the capital's world class cultural offer. However, there has been no specific economic study on the value of the Fourth Plinth.

The Fourth Plinth is integral to my strategy to promote an enhanced public realm in London, making London an attractive place to live, work, invest and visit, so supporting economic growth. It has an international reputation, receives world-wide media coverage and has become an exemplar project - it is the subject of academic study and is much replicated by other cities around the world.