Olympic Stadium Naming Rights

MQT on 2012-09-19
Session date: 
September 19, 2012
Question By: 
Andrew Boff
GLA Conservatives
Asked Of: 
The Mayor


How will you ensure that the LLDC strikes the best possible deal on naming rights for the Olympic Stadium?


Answer for Olympic Stadium Naming Rights

Answer for Olympic Stadium Naming Rights

Answered By: 
The Mayor

Once the concession process is complete and there is certainty on the Stadium's long-term event profile and technical specification, there will be a competitive process to maximise the full commercial naming rights for the Stadium. This will allow the Stadium not only to exploit its iconic profile and status from being the centrepiece of the 2012 Olympic and Paralympic Games, but also its capacity for long-term usage as a high-profile venue for sporting and cultural events with extensive community access.

It should also be noted that the commercial strategy for the Stadium will not be limited to the main naming rights, but will also include pouring rights, secondary naming rights and association rights. There will be a co-ordinated approach embracing all Stadium stakeholders and commercial partners to ensure the best possible deal for the Stadium is achieved.