airTEXT

Meeting: 
MQT on 2012-06-13
Session date: 
June 13, 2012
Reference: 
2012/1874
Question By: 
Stephen Knight
Organisation: 
Liberal Democrats
Asked Of: 
The Mayor

Question

How many people have signed up to the airTEXT service which provides free air quality information and health advice via text message, voicemail or email when air pollution levels are forecast to reach moderate or high levels?

Answer

Answer for airTEXT

Answer for airTEXT

Answered By: 
The Mayor

As a subscriber service the number of people signed up to airTEXT fluctuates.

At the end of May 2012 there were 7,002 subscribers receiving text alerts. In addition to this around 3,000 people see airTEXT messages through twitter (either direct from airTEXT or retweeted) and a further 200 people use the airTEXT website every day.

For this reason the airTEXT consortium normally refer to around 10,000 people using their service.

This summer the airTEXT consortium will be launching a new app. It is hoped that this will increase the number of people receiving airTEXT's forecasts. Further promotion is expected through the newly formed London Health Improvement Board and by borough-level Directors of Public Health. For the Olympics the airTEXT forecasts are being enhanced to provide a combined UV, pollen, temperature and air quality alert to be more useful to more people. The alerts will be promoted in the Olympic boroughs. They will be available 48 hours in advance rather than the current 24 hours.