Cycle hire target

MQT on 2012-03-14
Session date: 
March 14, 2012
Question By: 
Jenny Jones
City Hall Greens
Asked Of: 
The Mayor


What is the current target for cycle hire daily ridership and how close are you to achieving it?


Answer for Cycle hire target

Answer for Cycle hire target

Answered By: 
The Mayor

Barclays Cycle Hire is central to the Mayor's Cycling Revolution and the primary target of the scheme is to make a significant contribution towards the Mayoral target of a 400% increase in cycling trips by 2026. To date, over 10.2 million trips have been made by users of Barclays Cycle Hire. The scheme is also encouraging members to cycle more on their own: at least 6% of members surveyed reported that they've bought their own bike as a result of the scheme and over 15% reported that Barclays Cycle Hire has encouraged them to cycle more on their own bike

The number of daily hires is constantly revised based on observed behaviours and usage patterns. The aim is to review usage models and estimates in summer 2012 once Phase 2 has been embedded into the wider scheme