Spending in town centres

MQT on 2009-09-09
Session date: 
September 9, 2009
Question By: 
Darren Johnson
City Hall Greens
Asked Of: 
The Mayor


Has any update been made of the 2004 Transport for London Town Centre Study carried out by Accent Marketing and Research Agency, which assessed how much people spent when shopping in local town centres, broken down by how they travelled there? If not will you update this study as part of your efforts to boost the outer London economy?


Answer for Spending in town centres

Answer for Spending in town centres

Answered By: 
The Mayor

Yes, Transport for London commissioned Synovate to undertake an update study this year. This is entitled 'Understanding the contribution made by bus users to the economic health and viability of London's town centres'. 4,907 face-to-face interviews were undertaken in 15 town centres. The three objectives of the study were as follows:

1) Determine the shopping behaviour, frequency and spend of bus customers in specified town centres; 2) Compare the shopping behaviour and financial contribution of bus customers to those of car users and users of other modes; 3) Explore perceptions of different modes, and specific attitudes to bus use and bus service provision.

The research report is due to be published by early next year.