Olympic Sponsors (2)

MQT on 2008-03-12
Session date: 
March 12, 2008
Question By: 
Mike Tuffrey
Liberal Democrats
Asked Of: 
The Mayor


A Barnardo's study into the causes of childhood obesity concludes that advertising and peer pressure tend to determine what poorer children eat, rather than nutrition classes in schools. Given that the IOC has already secured sponsorship from McDonalds and Coca-Cola for the Olympic Games, what provision is there in your Food Strategy to work with such companies to have a positive impact on the decisions that London's children will make about food come 2012?


Answer for Olympic Sponsors (2)

Answer for Olympic Sponsors (2)

Answered By: 
The Mayor

LOCOG is responsible for Games-time food provision. Over the coming months they will begin to prepare a Food Strategy that will provide opportunities to promote healthy, local, seasonal, organic and fair trade produce and to support viable local supply chains.

Through the London 2012 Sustainability Plan, LOCOG has committed to ensuring the Games are as healthy as possible. They will use the unique opportunity that the Games offer to work with sponsors on a partnership basis and encourage long-term changes in corporate behaviour.

The LDA Food Strategy provides a useful pan-London framework and impetus for these discussions, emphasising the importance of healthy eating to all Londoners and helping consumers make healthy choices.