Communication with BME and SME firms re. the Olympics

MQT on 2007-06-20
Session date: 
June 20, 2007
Question By: 
Jennette Arnold OBE
Labour Group
Asked Of: 
The Mayor


I want to see ethnic minority firms in the five Olympic Boroughs use the Olympics as a chance to grow, and the same for small and medium sized enterprises (SMEs), can you tell me what methods of communication are being used to circulate information to Black and Ethnic Minority (BME) businesses?


Answer for Communication with BME and SME firms re. the Olympics

Answer for Communication with BME and SME firms re. the Olympics

Answered By: 
The Mayor

The LDA has developed a communication and engagement strategy to reach out to all of London's diverse business communities regarding the opportunities arising from the 2012 Olympic and Paralympic Games. This involves the following elements: 1) Events ' in the 5 local boroughs, the LDA has spoken at two major recent events for SME/BME businesses regarding Olympic opportunities. Additionally, in conjunction with local business interests, the LDA funded, organised and spoke at an event specifically targeted towards Brick Lane businesses in April, with another one planned for Green Street later in the Summer. These are serving as pilots to inform the development of a programme of events over the next 5 years targeting different parts of the 5 borough's diverse business community. 2) Roadshow - complementing the National Roadshow, the LDA is working with the Organising Committee and ODA to deliver a London mobile unit that will bring key business and community messages out to a broad variety of audiences. This will be launched in the autumn and will provide flexibility to attend a broad range of events, seminars, festivals and conferences. 3) Communicating London 2012 Business Opportunities ' a web based portal will be launched this autumn to enable SMEs to have access to contracts within the London 2012 supply chain and signpost to appropriate business support providers. London businesses, particularly diverse SMEs (BAME, Women, and disabled led), will be encouraged to register on the portal via a programme of engagement to be led by the London Business Network (LBN). In the five local Boroughs, established forums, networks and business organisations representing the area's diverse business base will be used to recruit local companies to the portal and join the LBN. This project has the support of both the ODA and LOCOG. 4) E-zine ' this has been launched and can be sent via email to a mixture of community and business interests. Whilst this contains mostly community information, the LDA will be seeking to launch a business equivalent later in the year and a mailing list of BME business forum and networks is currently being assembled. 5) Media ' initial interviews/appearances on Colourful and Sunrise radio stations earlier this year are being followed up with an LDA Ethnic media briefing on 20th June, at which the potential benefits of the Games will be explained. This will be the starting point for on-going relationship and interaction with the ethnic media over the next 5 years.