Online market research

Meeting: 
MQT on 2007-05-23
Session date: 
May 23, 2007
Reference: 
2007/1184
Question By: 
Richard Barnes
Organisation: 
GLA Conservatives
Asked Of: 
The Mayor

Question

Has the Mayor contracted TNS to carry out market research relating to the 'Save, Save, Save' campaign?

Answer

Answer for Online market research

Answer for Online market research

Answered By: 
The Mayor

The GLA has not contracted with TNS to carry out any market research on the Save, Save, Save campaign, and has not made any financial contribution to this research project. However, I understand that British Gas have contracted with TNS to track the campaign in order to evaluate its effectiveness in terms of their strategic objectives.