Home Insulation

Meeting: 
MQT on 2007-05-23
Session date: 
May 23, 2007
Reference: 
2007/1171
Question By: 
Bob Blackman
Organisation: 
GLA Conservatives
Asked Of: 
The Mayor

Question

How are you publicising the Home insulation offer?

Answer

Answer for Home Insulation

Answer for Home Insulation

Answered By: 
The Mayor

The home insulation offer is being supported with an on-going integrated communications campaign that includes PR, paid for advertising, digital marketing, face to face marketing and partnership working. The recent campaign included a PR launch, a TV commercial, poster ads on the tube and over land networks, ads in the London, specialist and ethnic press, 5 million inserts in the weekend press, digital marketing i.e. sponsored search, touch teams handing out fliers and mailings to GLA partners, plus a programme of internal marketing to GLA Group Staff. An on-going campaign is now in place to take advantage of tactical opportunities to promote this offer throughout the year.