Tfl Advertising (2)

Meeting: 
MQT on 2007-05-23
Session date: 
May 23, 2007
Reference: 
2007/1025
Question By: 
Sally Hamwee
Organisation: 
Liberal Democrats
Asked Of: 
The Mayor

Question

According to your seventy first Mayor's report: 'Oyster cards will now be given away through national, local and community press adverts, targeted at London's communities where Oyster take-up is lower than average.'

Can you detail: a) which publications adverts were placed in? and; b) the cost of the advertising campaign both as a whole and broken down between spend on national, local and community press adverts?

Answer

Answer for Tfl Advertising (2)

Answer for Tfl Advertising (2)

Answered By: 
The Mayor

The aim of this campaign was to highlight the value of using Oyster to communities where Oyster take-up is lower than average. An element of the campaign was the offer, for a limited period, of a deposit-free card.The list below shows which titles were used and the expenditure for each category of title; National Titles (of which only the Southern editions were used), Local and pan London press, and Ethnic Press. Note that the placement of this campaign is on-going and some titles may be varied.National Press

News Of The World (South) The People (South) Sunday Mirror (South) Daily Star on a Sunday (South) Sun (South) Daily Mirror (South) Daily Star (South)

Cost £295,193

Other National Titles

The Tribune Morning Star

Cost £5,248 London Press Metro The Londoner London Lite The London Paper Capital Package of 30+ local newspapers

Cost: £415,692

Ethnic Minority Press

Gujarat Samachar Surma Urdu Times New Nation Voice Eastern Eye / Asian Times Des Pardes Weekly Polish Express

Cost: £76,832

Total Cost of Advertising: £792,966