TfL Advertising (1)

Meeting: 
MQT on 2007-05-23
Session date: 
May 23, 2007
Reference: 
2007/1024
Question By: 
Sally Hamwee
Organisation: 
Liberal Democrats
Asked Of: 
The Mayor

Question

Can you break down for each financial year from 2000/01 to 2006/07 how much of TfL's advertising budget has been spent advertising in:

A/the ethnic minority press? And; B) foreign language press?

How was this spend divided over the print media, TV, the internet and other mediums?

Answer

Answer for TfL Advertising (1)

Answer for TfL Advertising (1)

Answered By: 
The Mayor

TfL appointed their current media buying agent in October 2005 and they only have relevant information from January 2006. It is only recently that TfL has recorded ethnic minority and foreign-language media activities separately and therefore they do not hold this information prior to January 2006. The available figures are as follows:Ethnic Minority: 2006Press: £196,184Radio: £26,524Total: £222,2082007 (Up to 21 May)Press: £105,121Radio: £44,784TV: £5,000Total: £154,905Foreign Language press:2006: £80,969 2007: None as yet (Up to 21 May)