Anti Nuclear Adverts

MQT on 2007-01-30
Session date: 
January 30, 2007
Question By: 
Angie Bray
GLA Conservatives
Asked Of: 
The Mayor


By what criteria will the joint advertising campaign with Greenpeace opposing nuclear power be judged a success?


Answer for Anti Nuclear Adverts

Answer for Anti Nuclear Adverts

Answered By: 
The Mayor

These adverts were one element in an ongoing programme to raise awareness and to engage with Londoners on issues concerning London's future energy supply, and the dangers posed by climate change.

The success of the programme will be judged by changing levels of awareness among Londoners of the risks of climate change, of the role they can play in averting it, and of Londoners' engagement in the debate about London and the UK's future energy supply.