The "Share the Road" campaign

Meeting: 
MQT on 2007-01-30
Session date: 
January 30, 2007
Reference: 
2007/0002
Question By: 
Jennette Arnold
Organisation: 
Labour Group
Asked Of: 
The Mayor

Question

How will the "Share the Road" campaign be taken forward in 2007 and how will the needs of pedestrians be prioritised?

Answer

Answer for The "Share the Road" campaign

Answer for The "Share the Road" campaign

Answered By: 
The Mayor

The next part of the 'Share the Road' campaign will start at the end of March 2007. The plan is introduce a series of advertisements in the press and on outdoor posters. The campaign is mindful of not showing bias or apportioning blame to any particular road user group: the aim to address each target group equally. TfL do intend, however, for some posters to carry specific messages about the needs of pedestrians.In addition, TfL has voluntarily adopted the principles of section 17 of the Crime and Disorder Act and is working closely with the police and road user groups to create safer communities and to spread more widely `respect' and `share the road' messages.