London Advertising

Meeting: 
MQT on 2006-11-18
Session date: 
November 18, 2006
Reference: 
2006/2212
Question By: 
Sally Hamwee
Organisation: 
Liberal Democrats
Asked Of: 
The Mayor

Question

In the last financial year how many advertising campaigns, paid for in part or in total by the GLA, contained the GLA "London" logo? What was the cost, both in total and to the GLA, of these campaigns?

Answer

Answer for London Advertising

Answer for London Advertising

Answered By: 
The Mayor

As it is good practice to state the name of the organisation placing ads, the Mayor of London logo goes on all mayoral advertisements, in addition to any other LONDON branding included on any ads. As per question 211, the GLA delivered four advertising campaigns, with a total delivery cost of £2,128,000, but with an actual cost to the GLA of £186,000. It is important to note that other organisations may use the LONDON logo to add value to their campaigns and the GLA does not usually pay organisations for using our LONDON branding.